Mission

Our mission is to meet the changing and developing requirements of our industry and make differences through innovative breakthroughs by means of considering the satisfaction of all the stakeholders, without compromising on the quality of our products and services via contemporary management approaches, and closely following and applying technological advances.

Vision

Our vision is to be a pioneer for innovations/ differences by means of following a policy that is open to innovations and changes through our dynamic principles/ methods and, maintain our position as a leading and reliable company my means of creating permanent superiorities.

Our Values

• Customer Orientation
• Openness to Innovation/Change
• Quality
• Trust
• Engagement of Employees
• Effective Communication
• Creativity
• Learning Organization

About Us

As one of the oldest and distinguished companies at the shoe and leather care products industry, Hedef Chemistry was established in 1994 in Istanbul under the name Uğurlu Lüks Hırdavat ve Pazarlama Sanayi Ticaret Şirketi, has then become one of the leading organization at the sector within a short period of time and, maintained its business operations by means of increasing its competitive power since the day it was established.

Performing and carrying out each and every stage of the manufacturing processes, the company has decided to branch out to foreign markets in 1998.

The company has become a rising start at the sector though its ability to focus on quality during each business process without compromising on the quality principles, its customer oriented approach, flexibility in manufacturing technologies, skillful personnel to quickly manufacture prototypes, a wide range of products, and the competitive sales strategies it follows.

Considering the manufacturing processes it applies and the products it manufactures pursuant to the European Union REACH regulations, the company has maintained its business operations always respective human health and environment.

With the products it manufactured under the brands NEW KING and the other brands it has such as BEST, COMANDO as well as many other outsourced brands (PL), Hedef Chemistry exports the products it manufactures to more than 20 countries including those within the European Union such as Germany, the Netherlands, Italy and Greece, those where Russian is spoken such as Russia, Ukraine, Turkmenistan, Azerbaijan and Kazakhstan, as well as those in North Africa such as Egypt, Libya and Algeria, and those in the Middle East such as the United Arab Emirates, Lebanon and Oman etc.

About Our Products

• Our cream polish brings immediate brightness to your leather shoes. Spreads to the leather as soon as you apply it on the shoes and efficiently protects them from all types of wear and tear. Nourishes and shines the leather ensuring that the leather color is more bright and shiny. Brings an immediate brightness without the need for the use of a leather brush.
• Our tube cream polish nourishes, moisturizes and refreshes the leather. Delivers an outstanding brightness when you apply it as a thin layer and polish it with a brush.
• Our liquid polish nourishes the leather and delivers a perfect level of brightness through its water-based and rich natural wax formulation. Cleans, nourishes and polishes your shoes. Usable for all leather products and leather accessories. Does not require brushing.
• Our liquid leather polish is suitable for all leather jackets and accessories. Prevents any water ingress and quickly polishes the leather surfaces without the need for leather shine. Freshens, colors, protects and nourishes the leather. Protects it from adverse effects of water, dirt and stains.
• Our polishing sponge gives an immediate brightness to all leather shoes and accessories. Easy to use. Brings a level of brightness in harmony with the color of your shoes using the color options.
• Our suede and nubuck cleaning sponge removes the dusts on the suede and nubuck surfaces, cleans the dirt and stains and, brings freshness.
• Our suede and nubuck shoe brush cleans and maintains shoes and, keeps them original.
• Our wooden brush is easy to hold with hand making it easy for you to clean your shoes.
• Our suede and nubuck spray polish cleans and polishes any type of leather shoes and articles made of suede and nubuck and, keeps the colors thereof shiny. Keeps the leather vivid making it waterproof.
• Our water repellent and anti-stain spray makes any type of leather, suede, nubuck and fabric surfaces resistant to rain, snow and water. Delivers long-term protection against stains due to water.
• Our shoe expander spray expands the parts of your new shows that squeeze your feet, smoothing and nourishing the leather. Stretches the leather of your shoes so that you could easily wear them.
• Our shoe deodorant is ideal for any type of shoes made of leather and textile. Eliminates bacteria and fungus that cause malodor through its special anti-bacterial formula. Helps you keep your feet healthy and clean through the odor that makes you feel fresh and clean.
• A suede eraser is a product preferred to dry clean textile, suede and velour leather.
• There are boot stretchers and stretchers for men’s and women’s shoes available as shoe accessories.

How to Care for Leather Shoes?

Leather is one of the significant materials that are both strong and sensitive. Leather shoes are the models that are the most commonly used and preferred by both men and women. Genuine leather shoes are preferred since they are durable and easy and comfortable to wear. It takes only a few steps to easily care for your leather shoes. Each pair of leather shoes should be cleaned on a regular basis with leather care products so that it is possible for you to wear them for an extended period of time. You may use a pair of shoes that are regularly cared for many years. Fashion quickly changes, but a pair of leather shoes is always preferred. Regular care for the surface of your shoes will save you from purchasing a new pair every year. Leather cleaning products make it easy to care for leather shoes. 

Should You Wash Your Leather Shoes?

This question of whether you should wash your leather shoes is one of the problems that the most of the users of leather shoes keeps in mind. Washing your leather shoes may harm the structure of your shoes and shorten the expected life thereof. It is better to wipe your leather shoes rather than washing them. We would like to wear a pair of leather booth purchasers in winter not for a season but for many years thereafter. Cleaning a pair of leather boots is carried out based on the general rules applied to care for shoes. You are better to remove the shoelaces if any when cleaning your pair of leather boots. If you have a pair of boots with a zip fastener, then we recommend you keep the zip fastener closed during the cleaning procedure. How to clean your suede shoes? First of all, please note that suede shoes have a different texture than the normal leather shoes and thus the cleaning procedures may vary. There are some special care erasers to clean suede shoes. You may use these types of leather cleaning products. You may also use a nubuck spray and suede cleaning spray etc. to care for your suede leather products.

How to Shine Leather Shoes?

A pair of shoes is the wearing apparel that is exposed the most to dust and dirt the most during the use thereof. But they are also one of the personal belongings that are loved and cared the most. A pair of leather shoes must be clean and shiny at all times, which is very important. Dusty and dirty shoes may cause problems for people who wear them. There are many practical methods to shine a pair of leather shoes other than polishing them. The wearer may easily shine their shoes making use of some practical methods. This may require the use of many different materials. In general, first the shoes need to be prepared for this procedure before you make an attempt to shine them. Thereafter, you may shine them accordingly.

Procedures to Shine a Pair of Leather Shoes

It is very important that shoes to be shined must be clean. Any dust and dirt on the shoes may make it impossible to get a perfect result from the shining procedure. Therefore, any dust and dirt on the shoes must be removed and cleaned. The first answer to the question of how to shine a pair of leather shoes is that you need to clean your shoes thoroughly. A brush with soft bristles may be used to clean the shoes. Remove the dust and dirt on the shoes in this manner without applying too much pressure. In case there are stains on the shoes and it is not possible to remove them with a brush, you may clean the shoes by means of using a piece of cloth soaked with water. You may use this piece of cloth soaked with water to clean such dust and dirt on the shoes. A shampoo may be used to remove such stains that are not cleaned with water.

How to Shine a Pair of Leather Shoes

A leather shoe shine may be used to shine a pair of leather shoes after they have been cleaned properly. Once you make sure that the shoes are clean and dry, take some amount of shine and apply it on the shoes with the help of a piece of smooth cloth. To shine the shoes, make sure that the shine applied thereon has been completely absorbed. As the answer to the one of the frequently asked questions about how to shine a pair of leather shoes is the use of shoe shine. You will see how the shoes are shiny once you have properly applied some shine on them. Vaseline may also be used to shine the shoes in addition to the shoe shine. Vaseline used to shine the leather shoes would also protect and smoothen the leather. Therefore, it is used not only to shine but also care for the leather shoes. Making use of these practical methods, you may easily shine and care for the leather shoes. 

Leather Cleaning Products

There are many products that make the things easier for the users to clean their leather shoes. You may use brushes, sponges or sprays for cleaning your leather shoes. These products will help you to care for your shoes. You should keep some leather care products at home to care for and clean leather products in a practical manner. Shoes made of artificial leather require care just like shoes made of genuine leather. The methods that are used to clean artificial leather are similar to those used to clean genuine leather. You should not keep artificial leather shoes and boots under the sun for a prolonged period of time. You should avoid using detergents and similar chemicals to wipe them.

The Key Points to Clean Leather Shoes

Leather is a quality and expensive material due to its natural structure. It is one of the most preferred products since it is both elegant and durable. It is better for you to care for your leather shoes and use them carefully if you want to wear them for a prolonged period of time. Care using the right materials and the right methods would prolong the expected life of your shoes. We have made a list of the key points and what you should consider in respect of the procedures to clean leather shoes, which would help you keep your shoes elegant and use them for many years. 

The Gold Rules to Clean and Shine Leather Shoes: 

1. First, you should start cleaning your leather shoes with a shoe brush with soft bristles to remove dirt or dust that may be accumulated on your shoes. Then, gently clean your shoes without harming the leather. Remove the shoelaces if any, and thoroughly clean them using some soapy water. 
2. After you have thoroughly removed any dust from your shoes, continue to clean them by means of wiping using a piece of wet and smooth cloth with gentle and oval motions. Put a few drops of liquid soap in a container filled with water, soak the cloth with soap then gently wet your shoes with this mixture of water to wipe your shoes with the help of this cloth. If you do not prefer to use soap to clean your leather shoes, then you may purchase some foam or spray products specially manufactured to clean leather shoes from the stores, where leather shoes are sold, or from reliable websites.
3. At this stage, wash your shoes with rinsed damp cloth again and wait for them to dry. Make sure that there is no soap residual on your leather shoes and leave your shoes in a cold and ventilated room so that they get dried. Avoid placing your shows under direct sunlight or near a heater since high temperatures could cause discoloration or cracks on the leather surface.
4. You may also make use of shoe sprays that are specially manufactured for leather shoes to clean and shine your leather shoes. 
5. Some stains that gives a bad look on the shoes if you leave your leather shoes wet; therefore make sure that they get dried properly.
6. Shine your leather shoes by means of using leather shoe shine on a regular basis and at least once a month. This will prolong the life of your shoes and give them a good look. 
7. Another method that is used to clean leather shoes is vaseline. Vaseline is one of the most common used ones out of natural products. Vaseline that has a natural structure smoothens and polishes the leather. Apply some vaseline on a piece of cotton, make sure it is absorbed by the entire surface of your leather shoes to bring a natural brightness to them.

These cleaning methods that we have compiled for you, which could be easily used at home to clean leather shoes, are not considered the final solution although they give good result. Your shoes could get irreversibly damaged if you use these methods in a wrong manner. The most effective solution to clean leather shoes is to make use of shoeshine services or some cleaning and shining materials specially manufactured for leather shoes.

How to Clean Leather Shoes?

The best tool to remove dust and dirt from leather shoes are dust brushes. A shoe brush with smooth bristles should be used to remove dust from leather shoes that are generally getting dirty during the summer months. A damp or soapy piece of cloth would be sufficient to clean leather shoes. Soft and cotton cloth or microfiber fabric could also be used for this purpose. It is easy to wipe and clean leather shoes with the help of a piece of damp cloth. Instead of water, you may also use natural cleaning sprays specially manufactured to clean leather shoes. These sprays do not only give an efficient solution, but also are very useful since they contain special components to care for leather products. 

You may also make use of soft soap to remove persistent stains that are not removed using a piece of damp cloth. To do that, add some amount of soft soap into lukewarm water and, use some cloth soaked with this water to clean your leather shoes. White vinegar that is efficiently used for cleaning purposes may also be used to clean leather shoes. That do that, mix white vinegar with lukewarm water in equal proportions and then soak a clean piece of cloth with this mixture to clean the shoes. Leather shoes that are cleaned with a piece of damp cloth should be dried with the help of a piece of cloth that absorbs the water left after the cleaning procedure. And since high temperatures would cause cracks on the leather surfaces, it would be better not to place your leather shoes near heat sources or in such places that are exposed to direct sunlight in order to avoid any damage on your shoes.

You should avoid using shoe polishers of poor quality available at the market to clean leather shoes and, prefer quality shoe shines in order to keep the shoes shiny and elegant. Apply this shoe shine on the shoes by means of making sure that it is thoroughly absorbed by the leather with the help of a special sponge or brush. This makes the shoes look elegant and also prolong the life thereof giving a good care to the leather.

It would be better to keep these leather shoes that have been cleaned in a position that there is a shoetree or some paper in them so that they maintain their forms. In case of malodor inside the shoes, you may put some carbonate, powder or lavender in them to get rid of this unpleasant odor. This helps remove the unpleasant odors inside the leather shoes.